Hasbro celebrates ROM's 35th Anniversary?

So this just turned up earlier today. According to a source at MTV's website Hasbro is releasing some sort of  Rom doll commemorating 35 years of ROM. Of course the concept of 35 years of Rom is relative but I'm assuming we're not just talking about the time the series was in print or even up until when marvel lost the copy rights to the character but also the ROM fan cult that followed . . . that would be us.
Now I don't really care about the doll it's self cuz I think it's kinda stupid but if this news is legit it raises some interesting points. The first one being that we now know for certain who owns the rights to ROM spaceknight and we also now know that all the related documents and material to that copy right isn't just simply in the back of some dusty filing cabinet in a basement or warehouse filled with archival paper work Hasbro never bothers with. In effect that means there's a little less red tape then had been previously assumed which in turn makes me hate Marvel even more then I do now. You'd think by now somebody from Marvel or Hasbro would have gotten the idea to approach the other company and raise the issue of some manner of revival by now. Anyways, here's the MTV article let me know what you think . . .
http://www.mtv.com/news/1862227/rom-the-space-knight-hasbro-sdcc-exclusive/?utm_content=buffer91b85&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

In light of the comments left here I just wanted to make this posting update. Now if Hasbro was offering something like this I'd be all over that shit no matter how it was. And by the way Evil King Macrocranios I'm so down with what you said in your podcast about how the 2001 "spaceknights" mini-series is not part of the ROM continuity as far as you're concerned. I also really liked your interview with Al Milgrom it was cool hearing him talk about ROM and The Micronauts from back in the day although I don't share Milgron's words of praise for steve ditko's work
http://pleasesavemerobots.blogspot.com/