Oh talk about a cool blast from the past I found this full page house ad in Avengers # 177 which also happens to be a great action packed issue ( November 1978). Here's the TV commercial for it http://www.youtube.com/watch?v=ITMYl_oygRU So the deal here is if you send in some sort of proof of purchase from the packaging of a Micronauts Battle Cruiser you can get two free Marvel Comics. This was a good way of getting kids who were into The Micronauts toy line also interested in Marvel Comics assuming they weren't already which had obvious marketing benefits given that Micronauts #1 debuted January of 1979. To no surprise this was the last paragraph that appears in the Bullpen Bulletin page of that very same Avengers issue.
Alright so that was Marvel Comics back then, let's take a look at the here and now which I couldn't be less enthusiastic about.
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OK THIS ALSO REALLY PISSES ME OFF! I just found out that Bill Mantlo doesn't own any portion of the rights to the current White Tiger character apparently because that character is now a woman. But keep in mind the new White Tiger is actually the daughter of the original and wears pretty much the same costume and mystic amulets. Now also keep in mind that permission to conceive or use this new White Tiger was never obtained by marvel from Michael Mantlo who is Bill's legal guardian. And marvel has been using that character in both print and in it's TV cartoons for at least a couple years now if not longer. Now considering how marvel won't use the name ROM or even have Rom appear in human form you gotta ask yourself what the fuck is going on with those assholes who run marvel comics these days!?